Change Needed

Cooper Associates Group are proud sponsors of cricket, rugby and football in the South West. Having recently worked with Orchid to revitalise their group and business brands, and built their new online presence, the Cooper team needed to turn their attention to maximising the real estate opportunities presented by their large investment sponsorships. They turned to Orchid to bring find the best way to make their sponsorship investment work hard, bringing their new brand identity to life across multiple large-scale sites.

Our Solution

Working closely with the Cooper Associates team and each club, we planned and delivered a suite of high-impact creative. At Taunton Town Football Club, large-format branding made Cooper Associates part of the match-day experience, from the club house roof to the internal bar areas. At the Cooper Associates County Ground, full building wall wraps and billboards successfully combined the Cooper Associates and Somerset Country Cricket brand colours for maximum spectator impact. And at Gloucester Rugby. the premium hospitality lounges were given a Cooper Associates makeover. Every site was different, but the brand looked and sounded the same at all of them, profiling both the Cooper Associates Group and the three separate business areas of Accountancy, Mortgages and Wealth Management.

The Results

The response was incredible. From fans to media and from the client to the players. Cooper Associates now have a brand people see every match day, and sponsorships that build recognition and referral.