Keep Business Working
Helping Jersey Business deliver lifeline communications support through Covid
Client
Jersey Business
The change
Quickly establish an infrastructure for Covid-19 communications and deliver valuable and effective communications with the business community. Embrace technology to capture, create and share vital updates to help and inform those in crisis.
#keepbusinessworking
A very big thank you for all the help and support you have given us this year. We certainly couldn’t have provided such a breadth and quality of valuable content without your involvement and our team approach has really shown what can be achieved with a proactive collaboration. We move into 2021 confident that our communications strategy will remain robust and relevant as we navigate these challenging times.
Alexia McClure
Chief Operating Officer, Jersey Business
Our solution
Under the umbrella campaign #keepbusinessworking, we established an efficient process for planning, creating and sharing valuable and engaging content quickly and effectively. The principles of crisis management applied – daily briefings, weekly planning, content creation and turnaround 24 hours from brief, social listening, evaluating and responding constantly to ensure appropriate communications strategy and tactics. Embracing technology, podcasts were recorded over Zoom and themed content written and shared via database, social media and traditional media both on and offline. Regular communication was key and resulted in Jersey Business consistently highlighted as helpful, knowledgeable, authoritative and supportive.
