Change Needed

As long-term guardians of the Lloyds Bank for the Channel Islands brand, we have developed the Foundation’s brand proposition and built its website in recent years. Taking its key communications digital first was the logical next step.

Each year, the Foundation publishes an Annual Review to show the difference its grants and support make to local charities. In the past this was a printed report and PDF, read once and then filed away. The Foundation wanted a review that worked harder. It needed to tell charities’ stories more powerfully, be easy for stakeholders to find and use, cost less to produce. Its content also needed to be repurposed on social channels and at key presentations and events throughout the year, giving people a reason to keep coming back to the website.

Our Solution

We moved the review online and built it into the Foundation’s website, so it sits alongside the grants, training and support it describes. We created short films showing the real impact of LBFCI funding on island charities and the people they help, coupled with a full library of written case studies. Both brought charity stories to life using bold imagery, key grant facts and pull quotes, in a simple repeatable format. Interactive design enabled an easy-to-navigate main page with animated infographics and links to deeper content. Each review lives on the site, providing a powerful archive of the Foundation’s impact.

The Results

The review was brilliantly received by the board, partners, stakeholders and the charities featured. Going digital has cut print costs, made the review easier to access for years to come, and given the Foundation a bank of video and stories to use across social media and presentations throughout the year, giving people a reason to keep visiting the website.