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Local Lending

Build fame for a brilliant locally focused finance business

  • Client

    Close Finance CI

Change needed

Close Finance CI has been serving the Channel Islands for more than fifty years. Although well known for motor and personal lending, their excellent business solutions needed an awareness boost. With a desire to re-launch their digital presence, bring a co-ordinated and cost-effective approach to ongoing brand awareness and lead generation, Orchid was engaged to help.

At the outset, Sam and her team at Orchid committed to developing a deep understanding of our business and its strategic objectives. This enabled them to deliver really creative and complimentary strategies across different media channels. A great partner!

Kevin Allen

Managing Director

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Our solution

Orchid provides a wrap-around marketing solution to the Close team. We’re an extension of their fabulous in-house crew and work closely with head office to ensure brand and message alliance. Each year, we define the marketing strategy and plan, allocating a defined budget to deliver the right mix of brand awareness and lead generation activities. With a new website and CRM newsletter system in place, we’ve created a strong foundation for ongoing awareness ad campaigns, PPC search, paid social and PR through to content creation, organic social and sponsorship activation support. Our e-news, social and CSR activity helps ensure client retention and positive employer brand results.


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