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Challenge Tradition

Refresh the Berensen’s brand to reflect their modern approach to legal services.

  • Client

    Berensens Solicitors

Change needed

Berensen’s launched with a clear strategy to do things differently. Bringing big city legal expertise to the South West, the firm challenges tradition across its business model – from pricing to service delivery, commitment to community and client engagement. The partners wanted their brand to reflect this. In order to achieve their growth plans, we needed to establish a brand that would attract both customers and potential talent looking to migrate from the city.

Berensens Homepage Mockup

Our solution

Orchid’s kick-start brand package was the perfect solution for this growing boutique law firm that wanted to shake off the perception they were another ‘average stuffy law firm’. Following a discovery brand workshop, we established a future-focused brand proposition and identity. In a short space of time, the refreshed brand identity and narrative was rolled out through signage, a new website and across branded collateral, reflecting the excellent service-led Berensen’s ethos.


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