All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved” (Sun Tzu, Chinese Warrior General and Philosopher 771 – 256BC).
Our world has changed beyond the imagination of Sun Tzu, but his words still hold true, two millennia later.
We have more marketing channels, tactics and data available to us than ever before – but the fundamentals of marketing have not changed. We have never been better equipped but we may be losing sight of the crucial ingredient for any campaign to succeed: you have to have a strategy with a focused outcome by which you measure success – and that’s where a strategic marketing partner to act as your critical friend makes all the difference.
Choosing the right agency for you however (which might not always be the ‘biggest’) takes time and effort. You don’t want just any agency by your side, you need one that gets under the skin of what you’re trying to achieve, offers strategic insight, is nimble and flexible enough to change course when needed, challenges your thinking and backs up its promises with real, measurable results.
Our guide to choosing the right partner for your marketing campaigns sets out the ten steps you need to take to get it right first time. From cultural fit to track record, strategic thinking to tactical excellence, Choosing the Right Agency will inspire you and enable you to make an informed choice. You can download the guide here.