Change Needed

Jersey’s arm’s-length organisations (ALOs) were under scrutiny for the quality and clarity of their annual reporting. The JCRA asked us for a creative, engaging report that met best practice for their sector and, where possible, went beyond it.

They also wanted to drop print to cut costs and paper. But a print PDF doesn’t work on screen: too much scrolling, too much zooming, and no easy way to find anything. It had to be rethought for the screen.

Our Solution

We switched from portrait A4 to landscape, so every page fits the screen. Then we made it interactive:

Clickable contents. Every section is one click away.
Persistent navigation. Section tabs and back-to-contents links on every page.
Linked content. Cross-references and web links straight to the detail.
Screen-first layouts. Clear hierarchy and bigger type, built to be read rather than printed.

It’s still one PDF that’s easy to share, but now it’s easy to read too.

The Results

The report won Most Accessible & Engaging Annual Report at the Jersey Audit Office Annual Reporting Awards 2025, which recognise excellence in transparency and accountability. It was also runner-up for Most Improved and Best Annual Report (Small/Medium). And the move to digital-only cut print and paper costs.

Building on that success, the JCRA asked us to take care of the following year’s report too.